Thursday, January 03, 2008

Hummer Metro Ice Challenge

The Hummer Metro Ice Challenge, sponsored by the New York Metro Hummer dealers, rewards the winner of the regular season NHL games between the New York Rangers, New York Islanders and the New Jersey Devils with a $50,000 donation to the charity of their choice.

Pardon my cynicism, but $50,000 as a donation? While it is indeed noble to donate money to worthy charities, I can't help but think that the donation amount is dwarfed by the cost of airtime that the Hummer dealers spend to advertise their program.

Want to impress me? Advertise it only once per game, and increase the amount of the donation.

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